South Africa gets Datsun back

25 February 2013 - Mark Maffia

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South Africa gets Datsun back


Nissan announced that Datsun will come back to South Africa

End of 2014 a new Datsun passenger car will be introduced in South Africa, the fourth country after India, Indonesia and Russia, where the Datsun brand will be reintroduced.

Vincent Cobee, vice president of the Nissan Motor Co, said that the return of Datsun is part of their expansion in fast-growing markets.

About 30 years ago the Datsun brand was integrated into Nissan within their global expansion, and now Datsun is to be marketed as an independent brand again. The new model will be a vehicle for under R100 000. How much money the company wants to invest and the amount of jobs the re-launch might create, is not known yet.

Cobbee also said that Africa is particularly fast-growing and the planned re-launch is connected to this fact.

Details about the new model have not been released yet, but it is assumed that it will be directed to the first- buyer market. According to the Business News Daily six new models are planned, all at very affordable prices.

 

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